Nov 302012
 
 November 30, 2012  Business

Jer Thorp writes:

Every 14 minutes, somewhere in the world, an ad exec strides on stage with the same breathless declaration:

“Data is the new oil!”

It’s exciting stuff for marketing types, and it’s an easy equation: big data equals big oil, equals big profits. It must be a helpful metaphor to frame something that is not very well understood; I’ve heard it over and over and over again in the last two years.

The comparison, at the level it’s usually made, is vapid. […] Still, there are some ways in which the metaphor might be useful.

Read more on Harvard Business Review.

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