Joe Cadillic follows up on an article out of Seattle about how those who purchased pet food using a store loyalty card at their supermarket received reminders from the government about the requirement of pet licenses. I had noted the Seattle Times editorial on the issue.
Joe writes, in part:
Direct mailing companies are using Webtrend’s, Infintity Platform to create a real-time worldwide database of everyone’s purchases.
“We envision a world where people have meaningful experiences with the brands and organizations they trust, whether in person or online. One where every digital interaction counts – be it on a website, in an app or through email – because companies will know exactly how to engage with their customers.”
What they’re really saying is, “we envision a world where” where they can spy on everyone and sell it to governments and companies.
- All collected data is available for transfer immediately so you can integrate the most recent web behavior data with your customer profile.
- Visitor-level records are transferred so that an individual’s online behaviors can be connected with his/her offline behaviors.
- All data is encrypted for transfer to ensure data is secure between Webtrends and your on premise environment.
- Large amounts of data are transferred quickly due to the power of the Hadoop ecosystem
- Monitoring and restart services provide fault tolerance and ensure all data is delivered successfully.
Read more on MassPrivateI.