Oct 162009
 
 October 16, 2009  Business, Non-U.S., Online

The Office of Fair Trading (OFT) will investigate whether behavioural advertising and individually-targeted prices on the internet violate the rights of UK consumers’.

The Government body announced two investigations today which will probe whether online retailers’ use of tracking and targeting technology and advertising are unfair on consumers.

“[An investigation] into online targeting of advertising and prices will cover behavioural advertising and customised pricing, where prices are individually tailored using information collected about a consumer’s internet use,” said an OFT statement.

Read more on Out-Law.com.

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