Zoe Kleinman reports on yet another “smart” device. This one was developed because reportedly, there are lots of women concerned about hair breakage who will not only spend $200 on a hair brush, but will likely rush to buy products recommended to them on the basis of hair breakage analysis from this smart brush.
Now you can spit.
Beauty giant L’Oreal has unveiled a smart hairbrush packed with sensors to help consumers improve their brushing technique.
The Hair Coach, which will retail at just under $200 (£160), contains a microphone, gyroscope and accelerometer among other sensors.
It also vibrates if you brush too hard.
The brush is one of a handful of new beauty gadgets that have been announced at this year’s CES tech show in Las Vegas.
The brush’s in-built microphone records the sounds of breaking hair. The firm says the other sensors are used to build up a profile of the way the owner looks after their hair.
The brush then shares the data via wi-fi or Bluetooth to an app.
The software uses the information to assess hair quality and monitor the effects of different routines – as well as recommending products.
Read more on BBC.
This is where I usually h/t Joe Cadillic for sending a link along, but I’m beginning to think Joe is plotting to get me to explode over all these potential surveillers of our lives.
In related hair news, Joe writes: