Rebecca Robbins reports:
Want $50 off your next purchase at Walgreens? You’ll have to run 2,000 miles. Or step on a scale 2,000 times. Or take 2,000 readings of your blood glucose level.
And you’ll have to let the global pharmacy chain track all that data — and give them permission to mine it to target you with ads.
Walgreens this month launched a new smartphone app that customers can sync up wirelessly with their blood glucose and blood pressure monitors so they can feed their personal health information directly into the chain’s data system in exchange for discounts. The app is novel. But the practice is increasingly familiar.
Read more on STAT.
Thanks to Joe Cadillic for this link.