Sep 152012
 September 15, 2012  Posted by  Business, Misc, Non-U.S.

There’s a new working paper up on SSRN by Frederik J. Zuiderveen Borgesius and Bart Van der Sloot. Here’s the abstract:

This chapter discusses the interplay between the European personal data protection regime and two specific Google services, Interest Based Advertising and Google Street View. The chapter assesses first the applicability of the Data Protection Directive, then jurisdictional issues, the principles relating to data quality, whether there is a legitimate purpose for data processing, and lastly the transparency principle in connection with the rights of the data subject. The conclusion is that not all aspects of the services are easy to reconcile with the Directive’s requirements.

You can download this working paper for free from SSRN. The published version appears in:

B. v.d. Sloot & F. J. Zuiderveen Borgesius, Google and Personal Data Protection, p. 75-111, in A. Lopez-Tarruella (Ed.), Google and the Law. Empirical Approaches to Legal Aspects of Knowledge-Economy Business Models. Series: Information Technology and Law Series, Vol. 22 VIII, T.M.C. Asser Press (Springer) 2012.

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