Jun 092012
 
 June 9, 2012  Business

Jessica E. Vascellaro reports:

Apple Inc. is planning to release a new way for mobile app developers to track who uses their software, according to people briefed on Apple’s plans, the company’s latest attempt to balance developers’ appetite for targeting data with consumers’ unease over how it is used.

The new tool, which could be detailed in the coming weeks, aims to better protect user privacy than existing approaches, these people said.

Read more on WSJ.

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