Ryan Browne reports:
Apple on Monday found itself the target of two complaints from Austrian privacy activist Max Schrems, who has successfully fought Facebook in historic legal battles twice before.
Schrems’ Vienna-based non-profit group, Noyb, filed complaints in Germany and Spain alleging Apple’s use of a tracking code on iPhones, called IDFA, breaches European law.
IDFA, or Identifier for Advertisers, is a unique device ID number used by advertisers to better target ads and estimate their effectiveness. Noyb argues the tool is created and stored on Apple devices without user consent.
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