Nov 172020
 November 17, 2020  Posted by  Business, Surveillance

Ryan Browne reports:

 Apple on Monday found itself the target of two complaints from Austrian privacy activist Max Schrems, who has successfully fought Facebook in historic legal battles twice before.

Schrems’ Vienna-based non-profit group, Noyb, filed complaints in Germany and Spain alleging Apple’s use of a tracking code on iPhones, called IDFA, breaches European law.

IDFA, or Identifier for Advertisers, is a unique device ID number used by advertisers to better target ads and estimate their effectiveness. Noyb argues the tool is created and stored on Apple devices without user consent.

Read more on CNBC.

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