Jun 252012
 
 June 25, 2012  Business

Geoff Duncan reports:

One remarkable thing about Apple is that it has generally made decisions in favor of preserving its customers privacy rather than collecting data about their preferences or activities — or making it easy for third parties to do so without Apple users’ explicit permission. However, now the company has a patent on technology that could take an active role in preserving users’ privacy. Titled “Techniques to pollute electronic profiling,” the patent essentially describes methods that can be used to disseminate false information about individuals, making it more difficult for marketers, analytics companies, and even governments to collate accurate profiles of Internet users’ activities, preferences, and attitudes.

 

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