Kashmir Hill writes:
Apple is getting serious about privacy because it has to. It wants the iPhone to become the only thing you need beyond oxygen. The iPhone is not just for communication and web browsing anymore. It wants to track your health (with HealthKit), be your wallet (with Apple Pay), and control the devices in your home (with HomeKit). Depending on how personalized the iPhone 6′s vibration capabilities get, it could be your iSignificantOther. This is all set against the backdrop of concern about tech companies’ guardianship of our personal information amid the Snowden leaks. So Apple did something very smart.
Read more on Forbes.