Jun 232017
 
 June 23, 2017  Business, Online, U.S.

Wendy Davis reports:

The Association of National Advertisers is seeking to rally opposition to a proposed California privacy law that would require broadband providers to obtain consumers’ opt-in consent before drawing on their online browsing history for ad purposes.

The bill, introduced this week by Assemblyman Ed Chau, “will set a dangerous precedent and potentially lead other states to adopt their own ISP privacy laws as well, creating a hazardous web of conflicting state-by-state laws for any company operating in the online space,” ANA executive vice president Dan Jaffe writes in a blog post opposing the measure.

Read more on MediaPost.

Sorry, the comment form is closed at this time.