Mar 242011
 
 March 24, 2011  Business, Non-U.S., Online

Last week, I posted an item about how Yahoo was going to show UK web surfers how sites were using their data, and I commented, “Good for Yahoo.”  Perhaps I engaged in Premature Congratulatory Disorder (henceforth, PCD).  Monique Altheim has a commentary on Yahoo’s new tool that’s important to note:

A few days ago, PCWorld announced with a big headline:\”Yahoo’s Offers Cookie Opt-out Button Ahead of New EU Law\”

It stated: “The plan allows users to click an “AdChoices” button visible in the upper right-hand corner of ads.This will provide users with information about Yahoo’s advertising business and the chance to opt out of cookies.”

Of above statements, two are right and one is wrong.

There is a button, (barely) visible in the upper right-hand corner of (some) ads. It does provide users with information about Yahoo’s advertising business.

But it does not provide a chance to opt out of cookies. And thus, it is certainly not ahead on the New EU law.

Read more of Monique’s commentary and follow her screenshots on her “oddysee” when she clicked on an AdChoice button on EDiscoveryMap.

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