Elizabeth Dwoskin reports:
The cat and mouse game between digital advertising firms and ad-blockers is taking a huge toll on the ad industry, according to a new report.
The report, published by Adobe and PageFair, a Dublin-based startup that helps advertisers thwart blockers, said ad-blocking software will lead to nearly $22 billion in lost advertising revenue this year – representing a 41% rise from 2014. One third of all Internet users now use some software to block ads, according to the companies.
But we’re going to believe that ad networks will respect “Do Not Track,” right?
Read more on Wall Street Journal.