Jun 222011
 
 June 22, 2011  Business, Non-U.S., Online

Oliver Luft reports:

More than one in three consumers withhold entirely information that could be used to identify them while engaging with brands online, a new study has found.

[…]

The number of consumers willing to provide name, address and email details has seen a substantial drop over the past six months, according to the study. Almost a third more people (31%) were unwilling to share this information online, compared with six months ago.

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