Mar 292011
 
 March 29, 2011  Business, Laws, Online

Jonathan Mayer writes:

Late last week FTC Commissioner Rosch penned a column in which he repeated a number of hackneyed criticisms of Do Not Track. Senators McCaskill and Pryor articulated similar concerns at a recent hearing. This piece sequentially deconstructs Rosch’s column and replies to each of his substantive critiques.

Read Jonathan’s counterpoint on CIS.  Here’s a snippet:

Rosch:

Consumers may also lose the free content they have taken for granted. Not only could consumers potentially lose access to free content on specific websites, I fear that the aggregate effect of widespread adoption by consumers of overly broad do-not-track mechanisms might be the reduction of free content, free applications and innovation across the entire internet economy.

Mayer:

On the contrary, there is substantial reason to believe Do Not Track is no threat to ad-supported businesses. This conclusion is bolstered by the news that thirty online advertising firms are willing to implement Do Not Track.

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