Like most people, I get a lot of emails from firms I’ve ordered from online. And I nearly just deleted one email I received this week from a vitamin and supplements store that recommended I might want to re-order three items that I had supposedly previously ordered from them. But then I took a closer look at the email, which was addressed to the tagged email address I used with them, and thought about the fact that they were recommending I reorder three items I had never ordered from them or ever purchased from one of their brick-and-mortar locations.
A simple error in their records? Maybe. But do I want a store’s records reflecting that I bought supplements to treat health problems I don’t have?
So I emailed Customer Care and told them that their records of my purchasing history were incorrect. And because of data mining, I told them, I wanted them to delete those records from my history.
What followed was some interesting correspondence that included them asking me whether I wanted a password reset (which is fine, but irrelevant if the error was made by a clerk in a brick-and-mortar location).
So now I’m waiting to see if they’ll delete the incorrect records, as I requested, or – as I let them know I would do – I delete my account with them altogether (which would not be to their advantage and wouldn’t get incorrect records disassociated from my name).
This incident made me realize how often I might not think to seriously look at what I’m being sent, even though it might alert me that a store’s records might include purchases I didn’t make, and how those records might come back to bite me if the purchases suggest health problems or other issues I don’t have.
I know this might seem like a very small deal and not even worth blogging about, but because I do not know with what other firms or data brokers those records might be shared, yeah, I responded to this instead of just letting it all go.
So how’s your Sunday morning going?