Mar 152012
 

Paul Roberts writes:

What is the value of data privacy to online shoppers? About 65 cents, according to a new study of by researchers in Britain and Germany.

The report: “Study on Monetising Privacy: An Economic Model for Pricing Personal Information” was released in February and presents the results of work by researchers from DIW Berlin, the German Institute for Economic Research, and the University of Cambridge in the UK. The study was sponsored and released by ENISA, the European Network and Information Sharing Agency. In it, researchers found that consumers consistently prefer companies that protect the privacy of their data over companies that don’t. Unfortunately, that preference for privacy wasn’t very strong.

Read more on ThreatPost.

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